Compared fairly · Checked 21 October 2026
Nightly, Wix, Squarespace and Durable for a one-person business
Three website builders and Nightly, side by side: what's free, what it costs, who does the building and what each one can't do. The facts come from each company's own pages, linked at the bottom. Nightly is ours, so its limits are listed in full.
The short answer
Build it yourself, or have it made
They solve different problems. Pick by how much you want to do yourself, and by what the site has to do.
Choose a builder
Wix, Squarespace or Durable
If you want several pages, an online shop or booking built in, or your own web address today, and you're happy to edit the site yourself. Each has an AI that drafts a site for you to finish in its editor.
Choose Nightly
One page, made for you
If one page is enough and you'd rather not build anything. You answer questions in the evening. The page is made overnight from your answers, checked before you see it, and changed by asking.
Side by side
What each one gives a one-person business
Prices are for the cheapest plan without the builder's own branding. US prices are before sales tax; UK prices include VAT, so they compare like for like.
| Feature | Nightly (ours) | Wix | Squarespace | Durable |
|---|---|---|---|---|
| Who does the building | Nightly does. You answer 8 questions, or talk to an AI interviewer for about 10 minutes, and check the page in the morning. | You do, in their editor. Their AI can draft the site from a prompt first. | You do, in their editor. Their AI builder gives you a multi-page starting point. | Their AI drafts the site from 3 questions; you edit it in their drag-and-drop editor. |
| Free plan | Yes: a one-page website and 3 ad images at name.nightly.page, with a “Made with Nightly” badge. No card. | Yes: a site on a wixsite.com address, with Wix ads on every page. | No free plan. A 14-day free trial, no card needed; publishing needs a paid plan. | A “private preview” of your site. Your own domain and removing their branding start on Launch. |
| Price in the US | Starter: $19 a month, billed monthly. Cancel any time. | Light: $17 a month, billed yearly up front.Wix shows US prices “for reference only”. | Basic: $19 a month billed yearly, or $25 billed monthly. | Launch: $22 a month billed yearly, or $25 billed monthly. |
| Price in the UK | Starter: £18 a month. Cancel any time. | Light: £10.80 a month, billed yearly.Their page shows £9 before VAT. | Basic: £14.40 a month billed yearly, or £19.20 billed monthly.Their page shows £12 or £16 before VAT. | Charged in US dollars, as above, plus any tax that applies. |
| Your own web address | Not yet. Your page lives on a Nightly address. | From Light. A new domain is free for the first year. | On every plan. A domain is free for the first year on yearly plans. | From Launch, with a free domain worth up to $20. |
| Pages | One page. | Up to 100 static pages. | Up to 1,000 pages. | Unlimited AI-generated pages. |
| Online booking | No. One button to your own booking link, or an enquiry form. | Wix Bookings, on Core ($29 a month, billed yearly) and above. | A separate subscription: Acuity Scheduling. | On Launch and Grow. |
| Online shop | No. The button can go to your shop. | On Core and above. | On every plan. Basic adds a 2% transaction fee. | No online shop. Paid bookings on Launch and Grow. |
| Changes | Ask in plain words and it's rebuilt overnight: 1 round a month free, 4 on Starter. | Any time, yourself, in their editor. | Any time, yourself, in their editor. | Any time, yourself, in their editor. Edits by AI start on Launch. |
| When it's ready | By 7am your time. It's made overnight, on purpose. | When you publish it. | When you publish it, on a paid plan. | When you publish it. |
Read on 21 October 2026 from each company's own pages (sources below). Prices and plans change, and offers come and go: check their pages before you choose. UK prices for Wix and Squarespace have 20% VAT added to the figure they show.
Honest about it
What Nightly doesn't do
If you need any of these today, one of the builders above will suit you better.
- More than one page. Nightly makes one page for your business.
- Your own web address, yet. Pages live on a Nightly address.
- Bookings, payments or an online shop. One button goes to your own booking link or shop, or the page shows an enquiry form.
- Editing it yourself. You ask for changes in plain words and the page is rebuilt overnight: 1 round of changes a month on the free plan, 4 on Starter.
- A page straight away. It's overnight on purpose. Nightly builds a limited number of pages each night, so every page gets checked properly.
Questions answered
Choosing between them
Can't find yours? Ask Nightly, or email .
Which is cheapest for a one-person business?
If one page is enough, Nightly's free plan costs nothing and needs no card. Wix also has a free plan, with Wix ads on every page.
Without the builder's branding, the lowest US prices on 21 October 2026 were Wix Light at $17 a month (billed yearly), Nightly Starter at $19 a month (billed monthly), Squarespace Basic at $19 a month (billed yearly) and Durable Launch at $22 a month (billed yearly). The builders' plans include your own web address; Nightly's doesn't yet.
Which one makes the website for me?
Nightly makes the whole page for you: you answer 8 questions or talk to an AI interviewer, and it's built overnight. Wix, Squarespace and Durable each have an AI that drafts a site, which you then finish and edit yourself in their editor.
Can I use my own web address?
With Wix, Squarespace and Durable, yes, on their paid plans. With Nightly, not yet: your page lives on a Nightly address.
Which has online booking?
Wix (on Core and above) and Durable (on Launch and Grow) include booking. Squarespace sells it separately, as Acuity Scheduling. Nightly isn't a booking system: its one button goes to your own booking link, or the page shows an enquiry form.
Sources
Where these facts come from
Each company's own pages, read on 21 October 2026. Wix, Squarespace and Durable are trademarks of their owners, and Nightly isn't connected with any of them.
Squarespace
Websites for
Your kind of business
Questions answered for each kind of business, with its house style and a made-up example.