Which is cheapest for a one-person business?

Not Nightly. Wix has a free plan, with Wix ads on every page, and the lowest US prices without the builder's branding on 21 October 2026 were Wix Light at $17 a month (billed yearly), Squarespace Basic at $19 a month (billed yearly) and Durable Launch at $22 a month (billed yearly). Nightly's Live is $49 a month (billed monthly, or $490 a year). All four put your site on your own web address. The builders also include a free domain on some plans; with Nightly you bring one you already own. Nightly costs more than Wix Light and Squarespace Basic because it's made for you: you answer 8 questions, and the page is written, designed, checked 40 ways and reviewed before you see it, with changes made for you straight away. With a builder, you do the building. Seeing your Nightly page is free, on a private link, so you can judge the difference before you pay.

Which one makes the website for me?

Nightly makes the whole page for you: you answer 8 questions or talk to an AI interviewer, and it's built straight away. Wix, Squarespace and Durable each have an AI that drafts a site, which you then finish and edit yourself in their editor.

Can I use my own web address?

Yes, with all four, on their paid plans. With Nightly it's Live: type your domain on your project page, change the settings it shows you, step by step, where you bought it, and Nightly checks them and adds the padlock. Nightly doesn't sell domains, so you bring one you already own.

Which has online booking?

Wix (on Core and above) and Durable (on Launch and Grow) include booking. Squarespace sells it separately, as Acuity Scheduling. Nightly isn't a booking system: its one button goes to your own booking link, or the page shows an inquiry form.

Compared fairly · Checked 21 October 2026

Nightly, Wix, Squarespace and Durable for a one-person business

Three website builders and Nightly, side by side: what's free, what it costs, who does the building and what each one can't do. The facts come from each company's own pages, linked at the bottom. Nightly is ours, so its limits are listed in full.

Free to see
No card
40 checks before you see it

Lacquer & Lather, a template example for salons, on a phone

Halden, a template example for joinery, on a computer

Larder & Loaf, a template example for a café and bakery, on a computer

Template examples. Every line on your website comes from your own answers.

The short answer

Build it yourself, or have it made

They solve different problems. Pick by how much you want to do yourself, and by what the site has to do.

Choose a builder

Wix, Squarespace or Durable

If you want several pages, an online shop or booking built in, or a domain included in the price, and you're happy to edit the site yourself. Each has an AI that drafts a site for you to finish in its editor.

Choose Nightly

A website, made for you

If one page is enough and you'd rather not build anything. You answer questions whenever suits. The page is built from your answers straight away, checked before you see it, and changed by asking.

Side by side

What each one gives a one-person business

Prices are for the cheapest plan without the builder's own branding. US prices are before sales tax.

Nightly, Wix, Squarespace and Durable compared, checked 21 October 2026
Feature	Nightly (ours)	Wix	Squarespace	Durable
Who does the building	Nightly does. You answer 8 questions, or talk to an AI interviewer, and check the website Nightly builds from your answers.	You do, in their editor. Their AI can draft the site from a prompt first.	You do, in their editor. Their AI builder gives you a multi-page starting point.	Their AI drafts the site from 3 questions; you edit it in their drag-and-drop editor.
Free plan	A free preview of your finished page, on a private link, for 14 days. No card. Going live is Live, $49 a month.	Yes: a site on a wixsite.com address, with Wix ads on every page.	No free plan. A 14-day free trial, no card needed; publishing needs a paid plan.	A “private preview” of your site. Your own domain and removing their branding start on Launch.
Price in the US	Live: $49 a month billed monthly, or $490 a year. No set-up fee. Cancel any time.	Light: $17 a month, billed yearly up front.Wix shows US prices “for reference only”.	Basic: $19 a month billed yearly, or $25 billed monthly.	Launch: $22 a month billed yearly, or $25 billed monthly.
Your own web address	On Live. Bring a domain you own: Nightly connects it and adds the padlock. Nightly doesn't sell domains.	From Light. A new domain is free for the first year.	On every plan. A domain is free for the first year on yearly plans.	From Launch, with a free domain worth up to $20.
Pages	One page.	Up to 100 static pages.	Up to 1,000 pages.	Unlimited AI-generated pages.
Online booking	No. One button to your own booking link, or an inquiry form.	Wix Bookings, on Core ($29 a month, billed yearly) and above.	A separate subscription: Acuity Scheduling.	On Launch and Grow.
Online shop	No. The button can go to your shop.	On Core and above.	On every plan. Basic adds a 2% transaction fee.	No online shop. Paid bookings on Launch and Grow.
Changes	Ask in plain words and it's changed straight away: 1 round on the preview, 4 a month on Live.	Any time, yourself, in their editor.	Any time, yourself, in their editor.	Any time, yourself, in their editor. Edits by AI start on Launch.
When it's ready	Built as soon as you send your answers. We email you the moment it's ready.	When you publish it.	When you publish it, on a paid plan.	When you publish it.

Read on 21 October 2026 from each company's own pages (sources below). Prices and plans change, and offers come and go: check their pages before you choose. US prices are before sales tax.

Honest about it

What Nightly doesn't do

If you need any of these today, one of the builders above will suit you better.

More than one page. Nightly makes one page for your business.
Selling you a domain. Live puts your page on a domain you already own; you buy and renew it where you like.
Bookings, payments or an online shop. One button goes to your own booking link or shop, or the page shows an inquiry form.
Editing it yourself. You ask for changes in plain words and the page is changed straight away: 1 round of changes on the preview, 4 a month on Live.

Questions answered

Choosing between them

Can't find yours? Ask Nightly, or email [email protected].

Which is cheapest for a one-person business?
Not Nightly. Wix has a free plan, with Wix ads on every page, and the lowest US prices without the builder's branding on 21 October 2026 were Wix Light at $17 a month (billed yearly), Squarespace Basic at $19 a month (billed yearly) and Durable Launch at $22 a month (billed yearly). Nightly's Live is $49 a month (billed monthly, or $490 a year). All four put your site on your own web address. The builders also include a free domain on some plans; with Nightly you bring one you already own.
Nightly costs more than Wix Light and Squarespace Basic because it's made for you: you answer 8 questions, and the page is written, designed, checked 40 ways and reviewed before you see it, with changes made for you straight away. With a builder, you do the building. Seeing your Nightly page is free, on a private link, so you can judge the difference before you pay.
Which one makes the website for me?
Nightly makes the whole page for you: you answer 8 questions or talk to an AI interviewer, and it's built straight away. Wix, Squarespace and Durable each have an AI that drafts a site, which you then finish and edit yourself in their editor.
Can I use my own web address?
Yes, with all four, on their paid plans. With Nightly it's Live: type your domain on your project page, change the settings it shows you, step by step, where you bought it, and Nightly checks them and adds the padlock. Nightly doesn't sell domains, so you bring one you already own.
Which has online booking?
Wix (on Core and above) and Durable (on Launch and Grow) include booking. Squarespace sells it separately, as Acuity Scheduling. Nightly isn't a booking system: its one button goes to your own booking link, or the page shows an inquiry form.

Sources

Where these facts come from

Each company's own pages, read on 21 October 2026. Wix, Squarespace and Durable are trademarks of their owners, and Nightly isn't connected with any of them.